CAFD Showroom in Southington Draws National Attention
CAFD Showroom in Southington Draws National Attention from GE Appliance
GE National General Manager tours 10,000 sf CAFD showroom with its live GE Profile, Monogram and new GE Café’ equipped kitchens. CAFD is the only showroom in the country to display and use the new super energy saving GE GeoSpring™ Hybrid water heater.
Southington, CT., July 28, 2011 – On Monday, July 25th GE General Manager, Matt Rose, travelled from Louisville, Kentucky to visit Connecticut Appliance and Fireplace Distributors (CAFD) and tour their award winning 10,000 sf showroom. CAFD is ahead of the curve, as with their unique outdoor living showroom, which opened this summer; their iPad equipped sales staff for improved customer convenience; and their working display of the groundbreaking GE Hybrid electric water heater – the most energy efficient 50 gallon water heater you can buy. The new GE GeoSpring™ Hybrid reduces water heater operating cost up to 62% and saves approximately $320 per year. The CAFD display promotes the current $300 tax credit available to GE GeoSpring™ Hybrid purchasers, as well as a new $400 rebate for replacing an existing electric water heater.
“I am impressed that our new GE GeoSpring™ is providing all of the hot water for the CAFD showroom,” said Matt Rose, as he snapped a photo of the display with his smartphone. “This is the only display like this in the country.”
The CAFD showroom won a state HOBI Award for innovative design. Fully working and trimmed out fireplaces and stoves are shown in room settings; home technology products are integrated throughout the showroom, and there is even a fully equipped home theater. CAFD also holds cooking demos in their working kitchens, which feature appliance suites from every leading appliance manufacturer. In addition to GE Profile and Monogram kitchens, CAFD owner, Doug DuPont has installed the newly launched GE Café series of appliances, which Matt Rose and GE Northeast Regional Manager, Vincent Porecca noted on Monday’s showroom tour.
"The new GE Café series, with its restaurant inspired look, is for those of us who not only love the look of stainless steel, but who actually love to cook and entertain family and friends,” explained GE General Manager, Matt Rose. “This affordable suite also comes with all the performance features home chefs would expect. The fact that each appliance is free-standing also makes this an easy upgrade for nearly everyone."
Housing research has followed the trend, as kitchens have been expanding in size and function. Beyond cooking and eating, the “heart of the home” has become a café-style gathering space for family and friends. In fact, from 1950-2004 the average size of the kitchen increased 216%, while the home itself increased by only 72% in size (US Census Bureau).
About CAFD: CAFD is the leading supplier of home living products in Connecticut. The company spreads the word about its CAFD Advantage on their interactive website cafd.com, which is iPad and smart phone friendly. They offer a Deal of the Week on major brand appliance, fireplace and home technology products and promote these deals on both their website and on facebook.com/cafdhomeproducts.
